Today’s Editor is…
Josh Layhue
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Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. As…
Marketing Day: Cross-device ad tech, Google AdWords & social media war rooms
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…
Off-the-beaten-path innovation could rejuvenate Twitter
 With rumors swirling that Twitter may (or should) sell, it’s time to ask: Is that for the best? Will it…
Final holiday figures: $92B in e-commerce, omnichannel retail had big share
Total holiday sales exceeded $1 trillion; online was just over 9 percent. Please visit Marketing Land for the full article.
Social Media Marketing Mix: A Guide to Inform Your Social Media Marketing Budget
At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the…
Facebook is (finally) preparing to make money off its massive video audience
Facebook is about to turn up the volume on its video competition with YouTube.  Videos on the social network can…
Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know
I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t…