Top Links for Monday – Nov 2, 2015 Happy Monday…and first business day of November! Today, Facebook is really going after its competitors. @smcurrent 1 The PR Model is BrokenAt some point, the lines will blur so much, there won’t be a fight 2 SnapChat Keeps ‘Em Coming!Snapchat is ramping up its money-making efforts just in time for the holidays. 3 Hands-on with Facebook M: the virtual assistant with a (real) human touchFacebook M is coming for you! 4 Facebook tests Local Markets, local buy/sell groupsFacebook wants a piece of Google! 5 Google’s new ‘Who’s Down’ appWant to hang out? Now Google makes that much easier. 6 Instagram builds own version of Snapchat LiveNot to be outdone, Instagram won’t let their competitors lie 7 Nearly 3/4 of Americans Have SmarphonesDo you know how many of them visit your site from mobile?