New targeting tools make Pinterest ads even more effective
You can now also target Promoted Pins using your own business data.

Twitter advertisers to get stats on video performance
A partnership with Innovid gives Twitter video advertisers video analytics such as views, engagement…

3 Ways Marketing Leaders Can Optimize Their Content Budgets
By now, you know that content is the future of marketing. As Accenture’s “2015 State of …

How To Create A Catchy Title For Your Next Periscope Broadcast
I often talk to people who tell me that they haven’t tried any live streaming platform like …

Social Solute: 4 Brands on Social Media to Admire This Year
It’s hard to believe we’re already halfway through the year. While we know there is much…

This Dos Equis Social Campaign Ranks Your Interesting-ness
With the “Most Interesting Man in the World” entering retirement, Dos Equis is turning to Facebook …

Use These Four Pillars to Earn Your Customers’ Loyalty
Everybody wants loyalty, but not everybody is willing to do what it takes to get it. Many business …