Top Links for Thursday – June 30, 2016
Another note
1 An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
Charting digital’s efforts to bring bigger brand budgets online. Please visit Marketing Land for the full article.
2 Why the digital advertising ecosystem loves native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. Please visit Marketing Land for…
3 15 Email Newsletter Examples We Love Getting in Our Inboxes
When people first start doing email marketing, they often assume they need an email newsletter. “It’ll have everything our customers care about,…
4 How to Create Revenue-Generating B2B Content
Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B’s can successfully measure and…
5 Marketing Technology is More Than Just Vendors and Tools
I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of…
6 How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking…
7 SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for…